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  • Proper Packaging Matters For Your Online Business

    General Discussion Created 3 years ago | Updated 3 years ago
  • Ebere O Ebere O B
    Dear Sellers,
    
    Proper packaging plays a vital role in online selling and product marketing and is especially significant for growing businesses as it has a direct impact on sales. 
    
    As a seller, your product's packaging should communicate a purpose: what your brand stands for and what it means for your customer.
    
    Here are reasons why you should ensure proper packaging of your products:
    
    MARKETING ON THE WEBSITE
    Attraction: How your product is packaged may be what attracts the buyer to purchase an item from your store. For this reason, you should conduct a research on the type of product packaging that is the most suitable for the product you are selling. Good packaging brings new customers and also keeps existing customers coming back. 
    Promotion: We advise that you do not take images of products that have rough packaging as it would be a turn off to your potential buyers. Packaging conveys information on what the product is about.
    
    IN THE PROCESS OF DELIVERY
    To Prevent Product Damage: It is necessary that your products are packaged securely to guard against being dropped or crushed during the shipment process either by you or by a third party delivery service. You should also package your products adequately to guard against high temperatures, insects or microorganisms
    For Proper Containment & Proper Identification: It is necessary to keep your products together as some items may be too large and cannot be put in the same case or package, hence we encourage that you label these items so as to make them easier to identify when shipped separately due to their heavy or large size. 
     
    You can read more tips on growing a successful online business from our dedicated online academy for sellers- http://www.konga.com/seller-academy
    
    Happy learning and trading!

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