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  • Bundling Your Products To Drive Sales

    Selling on Konga Created 3 years ago | Updated 3 years ago
  • Ebere O Ebere O B
    Good morning, 
    
    As a seller, one of the most effective competitive pricing methods you can use to increase sales is product bundling. Product bundling can create an increase in sales for you when you bundle products into one cheaper package to entice your buyers. There are different kinds of bundle packages you may choose to offer your buyers.
    Here are types of product bundling you can consider offering your buyers:
    
    Mixed Bundling - This is where you offer your buyers products that are sold both as bundles and as separate products.
    
    New or Lesser Product Bundling - This is where you bundle a successful product with a newer product or a less popular product.
    
    Pure Bundling- This is when your buyer can only purchase the entire bundle or nothing.
    
    Pure bundling can be further divided into two parts: 
    
    Joint Bundling- This is when two products are offered together for one bundled price. 
    
    Leader Bundling- This is when you bundle a leader product and offer it as a discount if purchased with a non-leader product. 
    
                                                         Basics of Product Bundling
    1) Bundles must consist of items that are highly complementary and provide a value to the buyer when compared to the individual items purchased separately.
    
    2)Items included as bundles MUST also be listed individually as single products.
    
    3) All products in bundles must comply with Konga’s product listing policy.
    
    4) A bundle may only be listed in a single primary category. 
    
    5) If you list a product bundle, you must accept the entire bundle as a return and make a refund of the item as a single unit.
    
    6) A bundle cannot contain any separate warranty products or extended service plans.
    
    7) Bundle images, features, and descriptions must adhere to all listing policies. For example, as with single products, information specific to a seller is not allowed in product descriptions. 
    
    8) Include only information about the products in the bundle.
    
    9) Bundle image must feature all items sold in  the bundle.
    
    10) Once you create a bundle, you may not modify the components of the bundle.
    
    11) If you want to add or remove products from the bundle, you must remove the listing and create a new bundle listing with only the products in the bundle.
    
    12) Include the word "Bundle" in the product title so your buyers are aware. e:g- Body Lotion, Shower Gel and Body Mist - Bundle
    
    13) Your product description must state that the bundle product is a bundle of "X" number of items and include identification of the products in the bundle.
    
    14) The main image for the bundle must include all of the exact products in the bundle, and only the products in the bundle.
    
    If your product bundling combination is right, within a very short amount of time, you should be able to witness a noticeable increase in your products sales volume and profit margins.

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